Page 4 - HighEndPackageManifesto-BillBaren
P. 4
critical strategy that allows you to work less, earn more, and make a bigger
difference.
This isn’t going to be about abstract wealth consciousness (although I think
money mindsets are important). This is actually something very practical.
The strategy is this:
Offer “high-ticket” packages that deliver a big result that solves
an urgent problem or pain that your clients have.
Doing this immediately shifts you from chasing low-paying clients to being
attractive to clients who are highly motivated and value the transformation you
offer.
These clients will pay anywhere from $2,000 to $10,000 (or more) for valuable
results.
The best thing about this: You only have to work with a small number of clients to
make a great income.
Focus on value, not $ per hour
Offering premium packages helps you get out of the trading-time-for-dollars
model.
Because clients pay you for the massive value you provide, instead of haggling
over your hourly rate.
This ONE change in your business – shifting from low-end packages to high-end
packages – changes EVERYTHING.
You’ve probably heard about “high-ticket” or
“high-end” packages or offerings.
I call these high-end offerings “Premium Packages.” And these are the best cure
for undercharging and underearning.