Page 9 - HighEndPackageManifesto-BillBaren

Premium is everywhere.

I remember buying tickets not long ago to see famous comedian Jerry Seinfeld
perform. One option was for premium tickets, which included meeting him
backstage. It was for 20 times the cost of the ticket I bought.

Personally, I go premium for things that are important to me – I always buy
premium when it comes to concerts, cars and most of my online services. I don’t
choose premium for others.

Most people are the same way. They invest in premium when it’s important to
them.

Yes, Premium clients do exist!

One of the biggest fears I hear from business owners when I tell them to start
creating a premium package is that nobody will buy it.

So here’s what’s really important for you to know: 10–20% of people in your
audience and in your target market, will want some form of a premium service.

10-20% of the people in your audience want the best

you can provide, not the cheapest.

They don’t want something basic or piecemeal, they want the best you have to
offer when it comes to something important to them.

If you haven’t gone premium, there is a very good chance that you are not
serving people who want a premium service from you right now.

Chances are, 10-20% of your audience want a higher level of
service than you are currently offering.

So there is a beautiful opportunity for you to provide that level of service for
people who want to sit in the front of the plane and in the most comfortable seat
possible -- in your area of expertise.