Page 8 - HighEndPackageManifesto-BillBaren

Here are 5 secrets that will help you get started with

Premium Packages in your business.

Secret #1:

EVERY type of business has room for a

“Premium” level of service

Here’s the first big thing you need to know if you want to go premium in your
business:

Premium Is EVERYWHERE.

If you look at almost any service industry out there, virtually every single one
offers a premium level of service.

Airlines, Car Industry, Fitness Clubs, Clothing Industry, Sporting Events,
Concerts, Online Services, and every other imaginable industry.

If you think about the services you use on a regular basis, almost every one of
them has a premium level.

On an airline - you can fly coach or you can fly first or business class.

Personally, I don’t fly first class, it’s just not that important to me, but every time I
fly, I see examples of people choosing premium.

You can find a premium fitness club or country club with fees that are 10 and
sometimes 50 times what you would pay at a basic gym.

You can buy a perfectly good car for $15,000 or you can buy a Tesla for 5 to 7
times that amount.

You can go to McDonalds and eat for less than $10 or you can go to a restaurant
with a Michelin Star and pay $100 to $500 per meal.