Page 24 - HighEndPackageManifesto-BillBaren

Bonus Chapter: “Competition”

One of the things people often tell me is this: “I need to lower

my prices, because there’s so much competition.”

Here’s the funny thing about that approach: there’s actually the most competition
at the lowest end of the price range!

Chances are, your industry looks like this:

Business owners offering the highest level of transformation and value
(Relatively small number)

Business owners competing to offer lowest pricing (or “by the hour”
pricing) and smaller amounts of value
(Lots of competition)

So here’s a little secret: if you want to have a lot less “competition,” then you
want to be in the top group, not the bottom group.

There are plenty of people out there who value quality, and want your best work.