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health or love life, or in their personal growth (in any important area, really), it
takes time because the day you plant the seed is not the day you pick the fruit.

Real change takes time

It makes sense that if you want to fundamentally shift someone’s relationship, or
if you want to help someone find their soul mate, or if you want to help someone
create total financial freedom or if you want to help businesses have incredible
productive teams or if you want to help someone find their true purpose – all
these things take time.

Most clients understand that there is no magic pill for any of these important
desires that people have.

One of my clients, who is a relationship coach, tells her clients, “We are going to
work together for a minimum of six months because that is how long it takes for
you to change your habits in a relationship.”

When she explains this to clients, they get it. It actually gives her more credibility.
Because if she said, “Oh, we will just change this in a weekend,” it wouldn’t seem
as believable. And for most practitioners, it wouldn’t be authentic or true either.

When you take a stand for your clients and are totally honest with them about
how much time and how much effort it will truly take, they will appreciate your
honesty and expertise; and they will be that much more attracted to your
premium offering.

Is your pricing undermining your credibility?

One other element of Premium Packages I want to address is what they do to
your credibility.

When someone is offering you something that is priced at a premium and it’s
something you truly want, your natural response is, likely to be something like,
“Hmm, this must be good” or, “This person must have some mojo to be able to
charge this much.”

And it will naturally be attractive to the best and most committed clients.