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For example, if you’re positioning yourself in the marketplace as a yoga teacher,
you’re going to have a much harder time charging a premium for your services,
when someone can go to a class for $15, or hire a teacher privately from $45-
$75 an hour.

To get out of this dollars-for-time rut, you have to position yourself differently.

You need to articulate what you do that is unique and that addresses an urgent
need or pain in the marketplace.

To do this, bring together the best of your areas of expertise to create high-value
transformational service packages for clients to experience lasting results.

Here’s an example of how to do that.

Are You Multi-Talented?

Here’s what my client Tracie did. When we first started working together she was
a yoga teacher, charging very little by the hour.

Then Tracie started to think about how she could provide more value for her
services. As it turns out, she was also a coach.

By combining her skills with her coaching, healing and yoga training, she was
able to create a $2,000 Premium Package, and right out of the gate she sold her
services to 2 new clients.

She went from charging less than $100 an hour to charging thousands of dollars
per client.

That’s the power of combining your skills and repositioning yourself in the
marketplace.

In short, Premium Packages are by far the best way I know to dramatically
increase the impact you can make with your business, while doubling your
revenue and working fewer hours.