Page 11 - HighEndPackageManifesto-BillBaren

The BEST thing about premium is this....

You only need a small number of clients to
create a financially successful business.

Having fewer clients means you can focus more on the ones you have.

It also means because they are paying you more, there’s a deeper level of
commitment.

So it doesn’t matter what your business is. You have a tremendous opportunity
in offering Premium Packages with a premium level of service that serve people
more deeply and appeal to the best clients in your niche.

I can’t wait for you to learn how to do this. But first, an example:

From Brand New Niche To Big Time Success

I recently worked with a client who had never created a package before, and in
fact, she was trying out a new niche.

I helped her design a Premium Package and that same evening, she was going
to go to an event to network with people around the ultimate result her Premium
Package provided.

So off she went. She simply followed instructions and was able to generate
$5,000 in that first month in a new niche with 2 new clients – her first clients in
this new niche.

This happened because she centered her Premium Packages around a result
people wanted and were willing to commit to and pay for.

The thing is, when you offer a low priced package or you just offer your service
one session a time, you can’t market or promise any sort of desirable result. And
so your service becomes naturally less desirable.

But if you are creating a 6-month Premium Package, you can create a bold offer
that will have someone say, “Yes, that’s exactly what I want.” It is much easier to
market something that’s irresistible even if the price tag is higher. And that’s why

my client was able to have a $5,000 month in a totally new business.