Page 15 - HighEndPackageManifesto-BillBaren

I want to break down why going “low-end” creates a lot of work for you and will
practically guarantee that you will keep your income low.

The “wrong way” (what doesn’t work)

I want to show you 3 typical things you might be doing in your business now that
don’t work very well, and keep you underearning.

SCENARIO #1: Offering Single sessions
 Example - $75 per session
 Problem: You need to sell 50-100 sessions EVERY MONTH to earn a
good living. That’s very difficult.

SCENARIO #2: Offering a bunch of low cost items (ebooks, audios, etc)
 Example: $47 audio recordings
 Problem: You need a huge list (10,000 people or more) to sell a lot of
these. Usually people are generating very little income with these items.

SCENARIO #3: Low-Cost Group Programs
 Example: $197 per person to be in your group
 Problem: You have to be constantly marketing to get people into your
group. And these small fees barely add up.

A lot of clients who come to me are offering to work with their clients on a single
session basis. Or maybe it’s a package of 3 or 4 sessions.

The basic idea is this: Lets say you offer one session at a time, and let’s say you
charge $75. That means that you need to work with 50-100 clients a month to
generate a pretty good income.

Here’s the problem:
 That’s a lot of work to deliver your service.
 That’s a lot of work administratively to keep track and schedule all the
appointments, not to mention managing the accounting and billing too.
 And more troubling than anything else – that’s a lot of work on the sales and
marketing side of things to generate the amount of interest you need in order
to work with this many people.

That is definitely the hard road to success.