Page 16 - HighEndPackageManifesto-BillBaren

You have to continually be spending time marketing to bring in new people for
these short engagements.

Instead, you could be spending the same amount of effort (or less) on landing a
smaller number of higher end clients where the engagements last longer, your
clients are more committed, and you are getting paid a good amount of money.

As I showed you earlier, you can create a $100k a year income with around 2 to
3 clients per month, work less, earn more AND make a deeper difference with
each client you work with.

I don't know about you, but when I’m working with people one-on-one, I am fully
invested in that relationship.

My clients are always in my thoughts. I bring them into my meditations. I am
constantly coming up with new ways of serving them.

I know I couldn’t do that if I had 50 clients because it takes a tremendous amount
of energy and space whenever I work with somebody.

And it’s not just time… I am also talking about the energetic capacity it takes to
hold the space for someone trying to create important change in their life.

Take a look at this case study of a client who decided against offering a low-end
audio recording:

Saying “No” To $47

I know a lot of people who have a ton of low cost ebooks and audios on their
websites, and they’re making very little money.

Let me tell you a story about this.

One of my clients, Daniel, told me he wanted to start selling a $47 audio
recording, and his plan was to sell 100 of them in one month.

Well, the reality is, you need to have a big list with 1,000s or 10,000s of people to
sell 100 of anything in a month.

So instead, I helped him design a $3,000 Premium Package. He sold 2 of them,
and made $6,000 that month, the first time he offered his new Premium Package.