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What creating premium packages will do for you is eliminate that objection. And
this is huge.

When you offer Premium Packages, your packages are value-
based. The value is based on the results your clients get, and

not the time you put into helping them get to those results.

It is a huge trap for you to equate your value based on time because time is a
limited resource in your schedule, but value, when designed correctly, is not.

Secret #4

Offer Your Deepest Transformation

So here’s the fourth secret to creating an amazing business

with Premium Packages: Offer your Deepest Transformation.

When I am talking about a Premium Package, I am talking about you creating an
offering of service or a program that is specifically designed to create deep,
lasting or extremely desirable transformation.

People are willing to pay more when you take them to the result they want, rather
than just offering a band-aid for their problem.

The first step in offering Premium Packages is to have a compelling ultimate
result – something that people have a lot of natural desire for at that particular
moment in time. The kind of offering I’m talking about will help solve an urgent
problem someone is having that they would be willing to invest a premium for.

It’s about offering and doing your best work that you can be really proud of. I
know for me, offering Premium Packages gave me the incentive and that extra
nudge to continually be committed to my craft and getting better and better at
what I do. It was the rallying cry I needed to be the best that I can be.

I also know that in order for me to be of ultimate service to people, I need to be
their coach or mentor for a period of time, which allows me to truly bring
everything I have to offer to that client. We all know that to create real,
meaningful change or produce truly desirable result in a business, in someone’s